Customer Lifetime Value Maximization Plan

Build a Customer LTV Maximization Plan for my business. Use the following inputs: **Company / Product:** {&{COMPANY_AND_PRODUCT}} **Business Model:** {&{BUSINESS_MODEL}} **Current ARPU:** {&{ARPU}} **Current Gross Monthly Churn Rate:** {&{CHURN_RATE}} **Current NRR:** {&{NRR}} **Average Customer Lifetime (months):** {&{CUSTOMER_LIFETIME}} **Top Churn Reasons (from exit interviews if available):** {&{CHURN_REASONS}} **Current Expansion Revenue %:** {&{EXPANSION_PERCENT}} (% of MRR from existing customer growth) --- Deliver the following: **1. LTV Driver Decomposition** Calculate current LTV using the inputs. Break it down: How much of LTV is determined by lifetime vs. ARPU vs. gross margin? Which lever has the most headroom? **2. Churn Root Cause Analysis** Based on the churn reasons provided, categorize into the 3 root cause types (value gap, capability gap, context gap). For each category present: % of churn it represents | the intervention that addresses it. **3. Expansion Revenue Opportunity** Identify 2 specific expansion motions appropriate for this product. For each: trigger condition, expansion offer, expected revenue per expansion event, and the CS motion that generates the conversation. **4. 90-Day LTV Improvement Initiative Plan** Identify 3 specific initiatives. For each: - Initiative name and description - LTV lever it improves (lifetime / ARPU / margin) - Specific action, timeline, and owner - Leading indicator: how will we know it's working in 30 days? - Expected LTV impact: projected change in LTV if initiative succeeds **5. LTV Projection** If all 3 initiatives succeed: what does LTV look like in 12 months? What does NRR look like? Present as a before/after table.