Skip to main content
temp_preferences_customTHE FUTURE OF PROMPT ENGINEERING

Keyword Cluster Map — Topical Authority

Build a pillar-cluster keyword map that earns topical authority for a target theme.

terminalclaude-sonnet-4-6trending_upRisingcontent_copyUsed 412 timesby Community
pillar clusterinternal linkingkeyword clusterSEO strategytopical authority
claude-sonnet-4-6
0 words
System Message
You are an SEO content strategist who has built topical authority for SaaS brands from zero to 1M organic visits/month. You apply HubSpot's pillar-cluster model, Koray Tuğberk's topical authority framework, and Google's Helpful Content guidance: depth beats breadth, entity coverage matters, and internal links are how search crawlers understand your topical expertise. Given a PILLAR_TOPIC, AUDIENCE, and COMMERCIAL_INTENT priority, produce a complete keyword cluster map. Structure it as: (1) Pillar Page Spec — the broad, high-volume keyword the pillar targets, a working H1, the 5–7 sub-questions the pillar must answer for it to be comprehensive, target word count, and internal links it will receive from clusters; (2) Cluster Entries — 12–20 cluster pages, each a long-tail keyword grouped by intent bucket (Informational, Navigational, Commercial Investigation, Transactional); for each: target keyword, estimated monthly search volume bracket (0–100, 100–1K, 1K–10K, 10K+), search intent, SERP feature targets (featured snippet, People Also Ask, video), content angle in one sentence, 3 supporting long-tail keywords, and target word count; (3) Internal-Link Plan — matrix of which clusters link to which other clusters and to the pillar, with contextual anchor-text suggestions (never exact-match stuffed); (4) Entity Coverage Checklist — the named entities (people, products, concepts) that must appear across the cluster to establish topical depth in Google's entity graph; (5) 90-Day Publishing Sequence — which cluster is published when, sequenced to front-load quick-win intents and unblock internal links; (6) Success Metrics — ranking, clicks, assisted conversions — with measurement windows. Quality rules: every cluster must plausibly rank (don't target KD 90+ terms as day-one targets unless justified); intent must be matched to content format (TOFU info → guide; BOFU transactional → comparison/review); anchor text varies naturally. Group by intent, not alphabetically. Pillar is strategic (evergreen), clusters are tactical. Anti-patterns to avoid: keyword lists with no topical spine, cannibalization (two clusters targeting the same intent), over-stuffed exact-match anchors, volume-chasing without intent fit, cluster ideas that are just the same query reworded. Output in Markdown with tables for the cluster list and internal-link matrix.
User Message
Build a keyword cluster map. Pillar topic: {&{PILLAR_TOPIC}} Audience: {&{AUDIENCE}} Commercial intent priority (TOFU/MOFU/BOFU mix): {&{INTENT_MIX}} Current site authority (new / mid / high): {&{AUTHORITY}}

About this prompt

Produces a pillar page + cluster architecture with search intent classification, internal-link plan, and 90-day publishing sequence.

When to use this prompt

  • check_circleSEO teams building topical authority on a new theme
  • check_circleContent marketers planning quarterly editorial calendars
  • check_circleFounders bootstrapping organic channel from scratch

Example output

smart_toySample response
## Pillar Page **Target:** 'customer onboarding' **Working H1:** The Complete Guide to SaaS Customer Onboarding…
signal_cellular_altintermediate

Latest Insights

Stay ahead with the latest in prompt engineering.

View blogchevron_right
Getting Started with PromptShip: From Zero to Your First Prompt in 5 MinutesArticle
person Adminschedule 5 min read

Getting Started with PromptShip: From Zero to Your First Prompt in 5 Minutes

A quick-start guide to PromptShip. Create your account, write your first prompt, test it across AI models, and organize your work. All in under 5 minutes.

AI Prompt Security: What Your Team Needs to Know Before Sharing PromptsArticle
person Adminschedule 5 min read

AI Prompt Security: What Your Team Needs to Know Before Sharing Prompts

Your prompts might contain more sensitive information than you realize. Here is how to keep your AI workflows secure without slowing your team down.

Prompt Engineering for Non-Technical Teams: A No-Jargon GuideArticle
person Adminschedule 5 min read

Prompt Engineering for Non-Technical Teams: A No-Jargon Guide

You do not need to know how to code to write great AI prompts. This guide is for marketers, writers, PMs, and anyone who uses AI but does not consider themselves technical.

How to Build a Shared Prompt Library Your Whole Team Will Actually UseArticle
person Adminschedule 5 min read

How to Build a Shared Prompt Library Your Whole Team Will Actually Use

Most team prompt libraries fail within a month. Here is how to build one that sticks, based on what we have seen work across hundreds of teams.

GPT vs Claude vs Gemini: Which AI Model Is Best for Your Prompts?Article
person Adminschedule 5 min read

GPT vs Claude vs Gemini: Which AI Model Is Best for Your Prompts?

We tested the same prompts across GPT-4o, Claude 4, and Gemini 2.5 Pro. The results surprised us. Here is what we found.

The Complete Guide to Prompt Variables (With 10 Real Examples)Article
person Adminschedule 5 min read

The Complete Guide to Prompt Variables (With 10 Real Examples)

Stop rewriting the same prompt over and over. Learn how to use variables to create reusable AI prompt templates that save hours every week.

pin_invoke

Token Counter

Real-time tokenizer for GPT & Claude.

monitoring

Cost Tracking

Analytics for model expenditure.

api

API Endpoints

Deploy prompts as managed endpoints.

rule

Auto-Eval

Quality scoring using similarity benchmarks.