Brand Positioning & Messaging Framework

Build a complete brand positioning and messaging framework. Use the following inputs: **Company Name:** {&{COMPANY_NAME}} **Product / Service:** {&{PRODUCT}} **Target Customer (ICP):** {&{ICP}} **Core Value Delivered:** {&{CORE_VALUE}} **Top 2 Competitors:** {&{COMPETITORS}} **What You Do That They Can't:** {&{UNFAIR_ADVANTAGE}} **Current Tagline / Positioning (if any):** {&{CURRENT_POSITIONING}} **Brand Personality Words (3–5):** {&{PERSONALITY_WORDS}} --- Deliver the following: **1. Formal Positioning Statement** 'For [target customer], [company name] is the [category] that [primary benefit], because [reason to believe]. Unlike [competitor], we [key differentiator].' **2. Three Messaging Pillars** For each pillar: - Pillar name (2–3 words) - Core claim (1 sentence) - 2–3 proof points that support the claim - The customer question this pillar answers **3. Voice & Tone Guide** Define 5 voice characteristics. For each: - Characteristic name - 1-sentence definition - Example: 'We sound like: [phrase]' / 'We don't sound like: [phrase]' **4. Tagline Options (3)** For each tagline: - The tagline - Rationale (why it works, what territory it occupies) - Best use case (homepage headline, product tagline, advertising) **5. Competitive Differentiation Map** For each of the top 2 competitors, write 1 sentence: 'Where [Competitor] says [X], we say [Y].' Explain why our position is more credible for our ICP.