Market Validation Research Plan

Design a complete market validation research plan for my startup idea. Use the following inputs: **Business Hypothesis:** {&{BUSINESS_HYPOTHESIS}} **Target Customer:** {&{TARGET_CUSTOMER}} **Core Problem Hypothesis:** {&{PROBLEM_HYPOTHESIS}} **Proposed Solution:** {&{PROPOSED_SOLUTION}} **Biggest Unknown:** {&{BIGGEST_UNKNOWN}} (e.g., 'We don't know if customers will pay for this vs. using free alternatives') --- Deliver the following: **1. Customer Discovery Interview Plan** - Target interviewee profile (who to recruit — be specific) - Where to find 12 of them (3 specific recruitment channels) - Interview logistics (length, medium, incentive recommendation) **2. Discovery Interview Guide (15 questions)** Write 15 interview questions. Organize by section: - Section A: Context and background (3 questions — who is this person?) - Section B: Current behavior (4 questions — what do they do today?) - Section C: Problem intensity (4 questions — how painful is this, really?) - Section D: Solution probing (4 questions — how do they imagine the solution? What would ideal look like?) For each section: include the question AND a note on what you're listening for. **3. Landing Page Experiment Design** - Hypothesis to test - Page structure (3–4 sections, each with a specific copy objective) - The one CTA that tests willingness to engage - Success metric: what conversion rate would validate the hypothesis? **4. Quantitative Survey (10 questions)** Write 10 survey questions for deployment to 100+ respondents. Include the interpretation framework: what result validates vs. invalidates the core hypothesis? **5. Evidence Synthesis Template** Provide the 5-question template the founder will use after completing all 3 research phases to produce an investor-ready market validation summary.