Cold Email Sequence for Enterprise SaaS: 5-Touch Multi-Persona Campaign

Design a 5-touch, multi-persona cold email sequence for the following enterprise account: **Target Company:** {&{TARGET_COMPANY}} **Industry:** {&{INDUSTRY}} **Your Product/Service:** {&{YOUR_PRODUCT}} **Core Value Proposition:** {&{VALUE_PROPOSITION}} **Champion Persona (Internal Advocate):** {&{CHAMPION_PERSONA}} — cares about: {&{CHAMPION_PAIN}} **Economic Buyer Persona:** {&{ECONOMIC_BUYER_PERSONA}} — cares about: {&{ECONOMIC_BUYER_PAIN}} **Technical Evaluator Persona:** {&{TECHNICAL_PERSONA}} — cares about: {&{TECHNICAL_PAIN}} **Key Proof Point or Case Study:** {&{PROOF_POINT}} **Desired Outcome of Sequence:** {&{SEQUENCE_GOAL}} **Instructions:** 1. For each of the 5 touches, specify: which persona it targets, the send timing, subject line, email body (100–140 words), and the strategic rationale. 2. Touch 1: Champion with a pain-led cold open. Touch 2: Economic buyer with ROI framing. Touch 3: Technical evaluator with credibility/integration angle. Touch 4: Champion with social proof nudge. Touch 5: Cross-persona "loop-in" email that creates internal urgency. 3. Each email must feel independently valuable — as if it's the only email that person will ever receive from you. 4. The sequence must escalate, not repeat. **Output Format:** - Touch 1–5, each with: Persona | Timing | Subject | Body | Strategic Note - End with: Sequence Orchestration Summary (3 bullets) **Quality Rules:** - No filler phrases. Every sentence must earn its place. - The sequence must read like it was designed by someone who has closed enterprise deals — not templated.